A music blog is a very important part of marketing your local music career… even in Sarasota. But, publishing a poorly written blog (uninformative, bad grammar, too short, etc) can have a detrimental impact on your website. Here are some basic guidelines and ideas for helping to ensure your blog will work for you.
Write plainly and in your own words. Don’t try to be Shakespeare or Dickens. A music blog is an informal setting and people aren’t looking for big words and beautiful poetry (unless you’re blogging about big words or poetry) they’re looking for information that is easy to consume. So write simply and in your own words.
Proof Read, Grammar and Spell Check
Because you are writing in your own words, always grammar and spell check. I would even suggest hiring a copy editor to do this for you. Copy editors can be inexpensive, as low as $15 or $20 per edit. I can’t tell you how many articles I have read online and seen rookie grammar and spelling mistakes.
Grammar and spelling checks are not just about appearance (though appearing to know how to spell is a good thing). It is also about accuracy. For instance, I proofed an article for a person announcing that they were changing from Company A, Inc to Business B, Inc. They wrote the following opening sentence (note: I’ve changed the names to protect the innocent),
“John Smith, formally of Business A, Inc, has over 25 years of experience.”
Note the word “formally”. The client meant to say “FORMERLY”. Now read the sentence,
“John Smith, formerly of Business A, Inc, has over 25 years of experience.”
Notice how that one mistyped word changes, rather drastically, the meaning of the sentence. This does not look good. So, hire a proof reader!
If you’re in need of a good editor or write, may I suggest Nancy at Novel Insight.
Not Enough Time? Hire A Ghost Writer
Any music blog you write should consist of 300 words or more. This can seem daunting to people who don’t like to write, (though you might be surprised how quickly 300 words goes by). But, sometimes it may be easier to hire a ghost writer to flesh out a smaller blog that you have written. If you have a topic, simply write 150 to 200 words. Include all the key points you need to hit, make sure it’s accurate, then hire a copy writer to fill in the rest. Copy writers can be as inexpensive as $30 or $40. This is well worth the money for a three or four hundred word blog.
Have your music blog posts peer reviewed before publishing, especially if you don’t hire a copy editor. What goes on in your head is very different than what goes on in the world. So it is very important to have a friend read your blog and give you feed back.
Externalize Your Music Blog
Again, what goes on in your head is not what goes on in the world. Hearing something read back to you completely changes your perspective. So, read your blog aloud and record it, then listen back. Listening to it gives you a feel of how it flows, if the ideas are correctly arranged, and if it sounds good.
Basic SEO Rules
One of the primary benefits to blogging is to attract the attention of search engines. Without going into too much detail, here are some basic guidelines to writing a blog that search engines are more likely to consider good.
- 300 Words or More. As mentioned previously, your blogs should be 300 words or more.
- Bold & Relevant Headings. Insert several headings in your blog that are relevant to the following paragraphs.
- Use Images. Images are good for search engines and humans. Use images and make sure you add the ALT text.
- Out Bound Links. Be sure to link to one or two other web pages from your blogs. You can link to the venue you’re playing, or another band, or SrqMAC.com.
- Brief and To The Point. Use short sentences and short paragraphs. Attention spans are growing shorter. Writing shorter, easier sentences and shorter paragraphs provides the reader information that is easier to consume and digest.
I hope this helps. If you have any questions, please post them on the website.